AIQ - The best marketing tool for weed
As the first product team hire, I was privileged to create a tool or the cannabis industry doing $36M in annual revenue. I was able to re-shape the entire user experience, reaching users in the tens of millions.
AIQ is a built in marketing department that covers all of your bases - reach your customers through white-labeled loyalty apps, AI-powered texts and emails, direct mail, and more. The possibilities are never-ending.
Have the freedom to paint with broad strokes or be highly specific on who you want to target.
Dispensaries use this in really clever ways, targeting certain age groups with specific content types on a per-product basis (e.g. marketing edibles to people over 65 during the holidays)
Creating a design system
When I joined AIQ, they were without a proper design system due to 173x growth in just a few years. As they're product offering expanded to include marketing suites, CRMs, white-label consumer apps for iPhone and Android, and others, their designs were built spiratlically with no design system in place to reuse components and help developers work faster.
Together we created a powerful design system of UI components and brand assets for all teams to work off internally, whether engineering or marketing.
